The pace in the F&B market is accelerating — we help companies keep up

An Innovation Sprint is our format for developing a validated product concept from a strategic search field — fast, methodically sound and with real market feedback. Instead of traditional consulting, we work directly with your team in a structured, iterative process: from consumer insight through prototypes to pilot production. Typically in 6 weeks.

Innovation Sprints are ideal for companies in the FMCG and F&B industry that want to quickly enter new product categories or expand their existing portfolio. We work with startups just as much as with established manufacturers — what matters is the willingness to decide quickly and data-driven.

A sprint begins with a joint briefing and defining the innovation focus. This is followed by intensive trend scouting, an ideation workshop with your team, concept development, consumer research and finally a clear decision framework. We guide you through all 6 phases.

Yes — 6 weeks to a validated concept is our standard. This works because we rely on a well-coordinated team of internal and external experts, use proven tools and templates, and prototype early. Not solid despite the pace — but both at the same time.

We use The Consumer.AI — an AI panel based on market and behavioral data as well as proprietary customer insights. It allows us to simulate acceptance, purchase probability and price willingness of new concepts in real time — without waiting months for field studies.

We're foodies, not generalist consultants. Our focus is exclusively on Food & Beverage Innovation. We're based in Berlin and close to Germany's most vibrant F&B ecosystem. We work hands-on with your team instead of from a distance, prototype early and don't deliver strategy papers but testable concepts, real consumer feedback and clear recommendations. Every recommendation is based on real consumer research and market data. Insights over gut feeling.

After the sprint, you have a clear decision framework: which concept to pursue, which prototypes to build next and what the right next step is. Many clients then commission us for product development or another sprint.

Absolutely. Many of our sprints start with a strategic search field — e.g. "We want to enter the snacking market" — but no concrete idea yet. That's exactly what the sprint format is for: We help you go from an open space to a well-founded, validated decision.