The pace in the F&B market is accelerating – we help companies keep up
With us, your company starts sprinting
Based on your objectives, we guide you and your team through a custom-built Innovation Sprint. We always help precisely where innovation is being held back. Always at pace — but never shooting from the hip.
We are foodies – and always at the pulse of development
Our Innovation Sprints help you find your own answers to mega-trends – together we dig deep into the latest developments.
Functionality
Everywhere
Beverage
Revolution
Snacking
Trends
Your current topic
Berlin as a Trend-Hotspot
Always fast, always thorough
A well-coordinated team of internal and external experts
We prototype early & fast
Insights over gut feeling
6 weeks to a validated concept
FAQ: Innovationsberatung & Innovation Sprints
An Innovation Sprint is our format for turning a strategic search field into a validated product concept — fast, methodically sound, and with real market feedback. Instead of traditional consulting, we work directly with your team in a structured, iterative process: from consumer insight through prototypes to pilot series. Typically completed in 6 weeks.
For established manufacturers who want to respond quickly to market trends, as well as for startups that need to validate an idea before investing. We're not a replacement for internal R&D teams — we complement them. Those who already have their own team gain speed and an outside perspective free from tunnel vision.
The Sprint follows a four-stage process: we start with consumer insight (what do people actually want?), develop an initial validated concept from that, build testable prototypes and test them — before moving toward market testing and scaling. Every step is built on real feedback, not assumptions.
Yes — when the conditions are right. 6 weeks means: no endless approval loops, clear decision-making on your side, and the willingness to test early rather than perfect for too long. We've proven this pace across dozens of projects — from startups to international food manufacturers.
Concretely and meaningfully, not as a buzzword. We use AI for concept visualizations (Midjourney, Adobe Firefly), recipe optimization, and ideation workshops. At the core is The Consumer.AI — a tool that simulates in real time how your target market responds to concepts: purchase intent, price tolerance, emotional appeal. Based on GfK, YouGov, Mintel, and proprietary datasets.
We develop physical products — not presentations. At the end of a Sprint, you have testable prototypes, validated market feedback, and a concrete next step. We also bring an established network of startups, contract manufacturers, ingredient specialists, and retail partners — one we actually use, not just list as references.
That's your call. We're happy to continue working with you — into product development, scale-up, or market testing. Or we hand off cleanly to your internal team if you prefer. Many clients use the Sprint as a kickstart for a longer collaboration; others need exactly this one push.
Absolutely — that's actually the ideal case. Those who start with a search field ("We want to enter the plant-based snacks category") rather than a finished idea get a concept from the Sprint that is genuinely based on real insights. Those who already have an idea can quickly test with us whether it holds up — and if not, why.