Privacy Policy

This Privacy Policy informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions and content associated with it, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”). With regard to the terminology used, such as “processing” or “controller”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Future Food Partners GmbH (in formation)

Molthanstr. 10

30169 Hannover

Germany

Managing Director: Lukas Neuß

Email: office@futurefoodco.de

Link to the legal notice (Imprint):

http://www.futurefoodco.de/impressum

Types of data processed:

Inventory data (e.g. names, addresses)
Contact data (e.g. email addresses, telephone numbers)
Content data (e.g. text entries, photographs, videos)
Usage data (e.g. websites visited, interest in content, access times)
Meta/communication data (e.g. device information, IP addresses)

Purpose of processing:

Provision of the online offering, its functions and content
Responding to contact inquiries and communicating with users
Security measures
Reach measurement / marketing

Terminology used:

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Legal bases:

In accordance with Article 13 GDPR, we inform you of the legal bases of our data processing. Unless the legal basis is mentioned specifically in this Privacy Policy, the following applies: the legal basis for obtaining consent is Article 6(1)(a) and Article 7 GDPR; the legal basis for processing for the performance of our services and the implementation of contractual measures as well as responding to inquiries is Article 6(1)(b) GDPR; the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) GDPR; and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.

Security measures:

We ask you to regularly inform yourself about the content of our Privacy Policy. We adapt the Privacy Policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Cooperation with processors and third parties:

If, in the course of our processing, we disclose data to other persons or companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this shall only take place on the basis of a legal permission (e.g. if a transfer of data to third parties such as payment service providers is required for the fulfillment of a contract pursuant to Article 6(1)(b) GDPR), you have given your consent, a legal obligation provides for this, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we commission third parties to process data on the basis of a so-called data processing agreement, this is done on the basis of Article 28 GDPR.

Transfers to third countries:

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this takes place in the context of using services of third parties or disclosure or transfer of data to third parties, this will only take place if it is necessary to fulfill our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to statutory or contractual permissions, we only process or have data processed in a third country if the special requirements of Articles 44 et seq. GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection equivalent to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects:

You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with Article 15 GDPR. You have the right, in accordance with Article 16 GDPR, to request the completion of data concerning you or the correction of inaccurate data concerning you. In accordance with Article 17 GDPR, you have the right to request that data concerning you be deleted immediately or, alternatively, in accordance with Article 18 GDPR, to request the restriction of the processing of the data. You have the right to request that the data concerning you which you have provided to us be received in accordance with Article 20 GDPR and to request its transmission to other controllers. You also have the right to lodge a complaint with the competent supervisory authority pursuant to Article 77 GDPR.

Right of withdrawal:

You have the right to withdraw any consent given in accordance with Article 7(3) GDPR with effect for the future.

Right to object:

You may object to the future processing of data concerning you at any time in accordance with Article 21 GDPR. The objection may be directed in particular against processing for the purposes of direct marketing.

Cookies and right to object to direct advertising:

Cookies are small files that are stored on users’ computers. Different information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offering. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie may store, for example, the contents of a shopping cart in an online shop or a login status. “Permanent” or “persistent” cookies are cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit the site again after several days. Likewise, such a cookie can store the interests of users, which are used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the controller who operates the online offering (otherwise, if they are only the controller’s cookies, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and inform you about this within the scope of our Privacy Policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser’s system settings. Stored cookies can be deleted in the browser’s system settings. The exclusion of cookies may lead to functional restrictions of this online offering. A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website https://optout.aboutads.info/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that in this case not all functions of this online offering may be available.

Deletion of data:

The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated otherwise in this Privacy Policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and no statutory retention obligations prevent deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons. According to statutory requirements in Germany, data is retained for 6 years pursuant to Section 257(1) of the German Commercial Code (HGB) and for 10 years pursuant to Section 147(1) of the German Fiscal Code (AO).

Business-related processing:

In addition, we process

Contract data (e.g. subject matter of the contract, term, customer category)
Payment data (e.g. bank details, payment history)

from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Hosting:

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offering. In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, and meta and communication data of customers, interested parties and visitors to this online offering on the basis of our legitimate interests in an efficient and secure provision of this online offering pursuant to Article 6(1)(f) GDPR in conjunction with Article 28 GDPR (conclusion of a data processing agreement).

Agency services:

We process the data of our customers as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services. In doing so, we process inventory data (e.g. customer master data such as names or addresses), contact data (e.g. email addresses, telephone numbers), content data (e.g. text entries, photographs, videos), contract data (e.g. subject matter of the contract, term), payment data (e.g. bank details, payment history), usage and meta data (e.g. as part of the evaluation and success measurement of marketing measures). We generally do not process special categories of personal data unless these are part of commissioned processing. Data subjects include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of processing is the provision of contractual services, billing and our customer service. The legal bases for processing arise from Article 6(1)(b) GDPR (contractual services) and Article 6(1)(f) GDPR (analysis, statistics, optimization, security measures). We process data that is required for the establishment and fulfillment of contractual services and point out the necessity of providing it. Disclosure to external parties only takes place if it is required in the context of an order. When processing data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements of commissioned processing pursuant to Article 28 GDPR and do not process the data for any purposes other than those specified in the order. We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (6 years pursuant to Section 257(1) HGB, 10 years pursuant to Section 147(1) AO). In the case of data disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Administration, accounting, office organization, contact management:

We process data as part of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process as part of providing our contractual services. The legal bases for processing are Article 6(1)(c) GDPR and Article 6(1)(f) GDPR. Data subjects include customers, interested parties, business partners and website visitors. The purpose and our interest in processing lie in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, fulfill our duties and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided for these processing activities. In this context, we disclose or transfer data to tax authorities, consultants such as tax advisors or auditors, as well as other fee offices and payment service providers. Furthermore, on the basis of our business interests, we store information about suppliers, event organizers and other business partners, e.g. for the purpose of later contact. This predominantly company-related data is generally stored permanently.

Business analyses and market research:

In order to operate our business economically and to identify market trends as well as customer and user needs, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data and meta data on the basis of Article 6(1)(f) GDPR. Data subjects include customers, interested parties, business partners, visitors and users of the online offering. The analyses are carried out for the purpose of business evaluations, marketing and market research. We may take into account the profiles of registered users with information such as their purchasing processes. The analyses serve to increase user-friendliness, optimize our offering and improve economic efficiency. The analyses are for our own use only and are not disclosed externally unless they are anonymous analyses with aggregated values. If these analyses or profiles are personal, they are deleted or anonymized upon termination of the user relationship, otherwise after two years from the conclusion of the contract. Otherwise, overall business analyses and general trend determinations are created anonymously where possible.

Contact:

When contacting us (e.g. via contact form, email, telephone or social media), the user’s information is processed for the purpose of handling the contact request and its processing pursuant to Article 6(1)(b) GDPR. The user’s information may be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization. We delete inquiries if they are no longer required. We review the necessity every two years; statutory archiving obligations also apply.

Customer Relationship Management (CRM) – HubSpot:

For our online marketing activities, we use the software of the provider HubSpot. This is an integrated software solution with which we cover various aspects of our online marketing. These include in particular contact management (e.g. user segmentation & CRM), landing pages and contact forms. The contact information you provide to us is stored on servers of our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which services of our company are of interest to them. HubSpot is a software company based in the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500. HubSpot is certified under the “EU–U.S. Privacy Shield Framework” and subject to the TRUSTe Privacy Seal as well as the “U.S.–Swiss Safe Harbor” Framework. More information about HubSpot’s privacy policy and about the cookies used by HubSpot can be found on HubSpot’s website.

Typeform:

We also use the service of the provider www.typeform.com for contact forms. Typeform is a service of TYPEFORM S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain. Whenever you use a contact form on our website, Typeform collects the following data: first and last name, company information, email address. You can access Typeform’s privacy policy via the corresponding link. Data processing by Typeform takes place on servers located in the USA. If you wish to avoid this type of data usage, you should refrain from using the contact forms described. Further information on the collection and use of data by Typeform can be found in Typeform’s privacy policy.

Newsletter:

With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Newsletter content:

We send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described as part of the registration, they are decisive for the user’s consent. Otherwise, our newsletters contain information about our services and our company.

Double opt-in and logging:

Registration for our newsletter takes place using a so-called double opt-in procedure. This means that after registering you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with third-party email addresses. Newsletter registrations are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored with the mailing service provider are also logged.

Registration data:

To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for the purpose of personal addressing in the newsletter.

Germany:

The dispatch of the newsletter and the associated performance measurement are based on the consent of the recipients pursuant to Article 6(1)(a) and Article 7 GDPR in conjunction with Section 7(2) No. 3 UWG or on the basis of the statutory permission pursuant to Section 7(3) UWG. The logging of the registration process is based on our legitimate interests pursuant to Article 6(1)(f) GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to prove consent.

Cancellation / withdrawal:

You may cancel the receipt of our newsletter at any time, i.e. withdraw your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter – mailing service provider:

The newsletter is sent using the mailing service provider rapidmail, a newsletter distribution platform of the German provider rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg im Breisgau, Germany. The data protection provisions of the service provider can be viewed at:

https://www.rapidmail.de/dsgvo-konformes-email-marketing

The mailing service provider is used on the basis of our legitimate interests pursuant to Article 6(1)(f) GDPR and a data processing agreement pursuant to Article 28 GDPR. Rapidmail processes the data of newsletter recipients exclusively on our behalf and in accordance with our instructions.

The data is stored exclusively on servers in Germany. Rapidmail does not pass on the data to third parties nor use it for its own purposes.

Google Analytics:

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Article 6(1)(f) GDPR), we use Google Analytics, a web analytics service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about users’ use of the online offering is generally transmitted to and stored on a Google server in the USA. Google is certified under the Privacy Shield Framework and thus offers a guarantee to comply with European data protection law. Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on activities within this online offering and to provide us with other services related to the use of this online offering and internet usage. Pseudonymous user profiles may be created from the processed data. We use Google Analytics only with activated IP anonymization. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software settings; users can also prevent the collection of data generated by the cookie and related to their use of the online offering as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link:

http://tools.google.com/dlpage/gaoptout?hl=en

Further information on Google’s use of data, setting options and objections can be found in Google’s privacy policy and ad settings. User data is deleted or anonymized after 14 months.

Online presences on social media:

We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing policies of the respective operators apply. Unless otherwise stated in this Privacy Policy, we process user data if they communicate with us within social networks and platforms, e.g. by writing posts on our online presences or sending us messages.

Integration of third-party services and content:

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Article 6(1)(f) GDPR), we use content or service offerings from third-party providers to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always requires that the third-party providers of this content perceive the IP address of users, as they could not send the content to the user’s browser without the IP address. The IP address is therefore required for the display of this content. We endeavor to use only such content whose respective providers use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Through these pixel tags, information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on users’ devices and contain technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, and may be combined with such information from other sources.

Google Fonts:

We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/

Opt-out: https://adssettings.google.com/authenticated

Google Maps:

We integrate maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include in particular IP addresses and location data of users, which are not collected without their consent (usually carried out within the settings of their mobile devices). The data may be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/

Opt-out: https://adssettings.google.com/authenticated

Instagram:

Functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, may be integrated into our online offering. This may include content such as images, videos or text and buttons that allow users to express their appreciation of the content, subscribe to the authors of the content or our posts. If users are members of the Instagram platform, Instagram can assign the access to the aforementioned content and functions to the users’ profiles there. Instagram Privacy Policy:

http://instagram.com/about/legal/privacy/

Adapted by the website owner

Created with Datenschutz-Generator.de by attorney Dr. Thomas Schwenke