Validate your ideas while they are still ideas
Classic market research delivers answers once the direction is already set. With moderated AI validation you get scores and insights on new product ideas in minutes, right during ideation.
Request AI validationSpeed
Results in minutes
Setup
Moderated by FutureFoodCo
As a first adopter, we run our partner’s validation platform for you in a moderated setting.
Early validation is the critical gap in the innovation funnel
Validating concepts early in the innovation process is a challenge for F&B companies of all sizes: classic market research is too slow to check every idea and only kicks in once the direction is set. So early decisions get made on gut feeling.
The result: weak concepts stay alive too long, strong ones are recognised too late.
Scores and insights, right during ideation
As a first adopter, we run the AI validation tool of our partner The Consumer.AI for you in a moderated setting. The platform evaluates new product ideas using synthetic personas in minutes, with quantitative scores and qualitative insights.
01
Prepare concepts
We translate your ideas into testable concepts so the validation delivers meaningful results.
02
Moderated validation
The AI platform evaluates the concepts with synthetic personas: quantitative scores plus qualitative insights, in minutes instead of weeks.
03
Interpretation & optimisation
We interpret the results with you, optimise the concepts and re-run the test until the direction is clear.
What you walk away with
Validation from day one
Product concepts are validated and optimised extremely early, right after ideation instead of months later.
A higher hit rate in the funnel
Validity in the early innovation funnel increases significantly: weak ideas are dropped early, strong ones get early tailwind.
Corrections while they are still possible
You validate at a point where concepts can still change fundamentally, instead of adjusting details at the very end.
Companies that trust us
Frequently asked questions
No. The validation platform is a tool by our partner The Consumer.AI, which we use as a first adopter in a moderated setting. Our contribution is preparing the concepts, moderating the process and interpreting the results.
It complements it exactly where classic research is too slow: very early in the process, while concepts can still change fundamentally. For later stages, our validation service also offers tests with real consumers.
The platform delivers scores and insights in minutes. Including preparation and interpretation, think days, not weeks.
That depends on the number and complexity of concepts. You receive a concrete proposal after the first call.
Let's talk about your AI Validation project
Tell us briefly what you have in mind. You will get a personal reply within two working days.
Katrin Schulze
Innovation Sprints & Validation
Prefer to write directly? No problem.
katrin@futurefoodco.de